The company Riko Ribnica d.o.o. has successfully obtained co-financing for the project “STRENGTHENING TRADEMARK MARKETING IN FOREIGN MARKETS THROUGH SHOWROOMS” in the public tender Strengthening the marketing of brands in foreign markets through showrooms abroad.
The aim of the public tender from the perspective of the Operational Program for the Implementation of European Cohesion Policy in the period 2014-2020 (hereinafter: the Operational Program) is to contribute to the specific objective “Increasing the international competitiveness of SMEs” under the priority investment “Development and implementation of new business models for SMEs in relation to internationalization “.
The purpose of the public tender is to support companies that want to strengthen the marketing of brands in foreign markets and thus achieve higher added value and competitive advantage in the market, both in positioning end products in foreign markets and in integrating into global value chains at various levels. The public tender aims to increase the cost competitiveness of the Slovenian economy and reduce possible price pressures on Slovenian suppliers of intermediate products in global value chains.
The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. Link to the EKP website in Slovenia: www.eu-skladi.si.